九色视频

Featured Image

All for One, and One for All: Strengthen Your Marketing Campaign With Segmentation

Jun 18, 2024

Segmentation. What does it even mean for the modern marketing pro?

Ideally, it means zoning in, forming a compelling, highly tailored message, and 鈥 most important 鈥 creating engagement with an audience that fits a specific customer profile instead of blasting an email to a huge group of people.

And for the modern trade show exhibitor, segmentation should be embedded in the fabric of their pre-show marketing campaigns. These days, exhibitors cannot just show up to the venue and expect optimal traffic. Sure, you鈥檒l get some good conversations and scan a lot of badges. At a good show, that鈥檚 guaranteed. 

But to really elevate your trade show experience 鈥 meaning gathering hundreds of quality leads 鈥 you should tailor your messaging to each group you are focusing on in a strong pre-show campaign. When done correctly, this produces a swarm of high-quality leads flowing right into your sales pipeline. 

And that鈥檚 why segmentation is so important. And proven! 

Segmented campaigns gain substantially greater opens and clicks than non-segmented campaigns. Do it right and you will start creating conversations with attendees months before the show. 

And because segmentation is such an integral topic in email marketing, here are three top tips that can help you get started. 

1) Demographics

Segmentation always starts with demographics. It鈥檚 about looking at industry-specific attributes. Which industry vertical do they represent? What type of technology solutions are they looking for? Where are they located? And so on. 

This is the first step because using demographics is key to start carving out your database.

2) Tailored Content and Format

Some use the term 鈥渃ontent鈥 very liberally these days, but it鈥檚 still very important in your email campaign segmentation efforts. Different audiences prefer different formats. Is it a blog post you just published? A link to an e-book? Or maybe you are promoting a webinar? The point is that different prospects within your database/pipeline prefer different content 鈥 and it鈥檚 up to the progressive marketer to realize that and react.

3) Email Engagement

If they are not engaged from the first message, they will fall off quickly. That鈥檚 just how it works. If your message is compelling enough to generate their interest and 鈥 more important 鈥 have them follow through with a call to action, well, now you have a dialogue! Different attendees will react differently to your message, and it鈥檚 up to you to segment their behavior for strong follow-up campaigns. 

Although each exhibitor鈥檚 marketing plan is unique 鈥 these three tips can help you set a solid foundation to start implementing a strong marketing campaign. 


 provides all the tools for IMTS exhibitors to access and segment the attendee database. Exhibitors can filter attendee names based on categories such as industry and product interests and then zone in on the contacts who may find value in their campaign.

If you already have access to Exhibitor Passport and would like more tips on segmentation 鈥 or are interested to see how it works 鈥 please reach out to PassportNotify@九色视频online.org.

Recent intelligence News
Companies in the manufacturing technology ecosystem use 九色视频鈥檚 custom market research to reduce risk, allocate resources, and accelerate growth.
Explore a six-step approach to developing a successful marketing segmentation strategy, particularly for in-house industrial marketers facing resource limitations.
Consider this a Marketing 101 introduction and a masterclass 鈥 rolled into one.
Check in for the highlights, headlines, and hijinks that matter to manufacturing. These lean news items keep you updated on the latest developments.
You never know when conditions will go south 鈥 only that they will. So, you want to be prepared to turn a bad situation into a good one 鈥 or at least keep things from becoming terminal.
Similar News
undefined
Smartforce
By Catherine 鈥淐at鈥 Ross | Oct 15, 2025

Celebrating Autodesk, Trumpf, and MTI Welding Technologies. America Makes' new $1.3 million AM project call. Ellison Technologies, FANUC, and the ARM Institute announce upcoming events. Okuma, Clausing Industrial, and others strengthen their leadership.

5 min
undefined
九色视频
By Benjamin Moses | Feb 05, 2025

While NFL teams usually limit their rookies鈥 play, quarterback Jayden Daniels led the perpetually inept Washington Commanders deep into the playoffs and rewrote record books. His secret? Virtual reality training. Imagine what it can do for manufacturing.

8 min
undefined
Intelligence
By Christopher Downs | Sep 30, 2025

With Sec. 232 tariffs expanding to include critical manufacturing technology products, manufacturers are scrambling for expert guidance and legal clarity. MTForecast, held Oct. 15-17, provides attendees with a crucial lifeline to navigate the turbulence.

5 min