A growing country in the automotive industry supply chain, Vietnam has observed various trends as it expands domestic automobile production. Primarily, in 2019 with the company Vingroup.
The demand for auto parts and products will only continue to increase in Vietnam, despite the coronavirus pandemic, as companies have begun to shift automobile production domestically. Moreover, several countries are currently pursuing diversification of the supply chain away from China.
While Vietnam currently features a low automobile ownership rate, Vietnam's growing middle class is expected to increase demand. COVID-19 may have stunted growth of the market in the short term; however, the continued development of the country's middle class is expected to override the economic detriment caused by the pandemic. Additionally, the automotive industry trend has suggested continued growth as Vietnam's automotive production has grown . Major automotive players such as Kia, Toyota, and Honda have already established themselves in the Vietnamese market, and addition to these market players should continue.
Supply Chain Operational Shifts
In the midst of the pandemic, the main shift in Vietnam has involved moving production of automobiles in country and encouraging larger companies to enter as well. Vietnam is a desirable location along the supply chain due to low barriers for trade and accessibility to ASEAN markets. Large manufacturers such as Honda, Toyota, Nissan, and Ford have all moved into Vietnam for the first time; however, COVID-19 . Another change in the Vietnamese supply chain is higher levels of global integration. While most markets and industries suffered as a result of COVID-19, Vietnam displayed its emergence in the global market as exports .
More recently, , indicating their plans to acquire a share of the luxury car segment, including electric cars, and possibly investing in a manufacturing plant.
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