Walk into Hendrick Motorsports and you鈥檒l see more than race cars 鈥� you鈥檒l see a glimpse of the future of manufacturing.
On a recent visit, I had the opportunity to explore Hendrick鈥檚 North Carolina facility 鈥� one of the most advanced operations in motorsports 鈥� and speak with the team about how they approach quality, performance, and innovation. What鈥檚 happening there isn鈥檛 just about building faster race cars. It鈥檚 about applying the principles of modern manufacturing to environments where failure is not an option and every tenth of a second counts.
, the legendary four-time NASCAR Cup Series champion and now vice chairman of Hendrick Motorsports, represents the competitive drive that fuels their culture of innovation. , with decades of engineering and team leadership experience, now leads the competition side of the business, bringing an aerospace-level discipline to digital workflows, simulation, and integrated inspection. And Roy Crump, who oversees quality control on the shop floor, ensures that every process 鈥� no matter how small 鈥� is connected, traceable, and driven by data.
Together, their work reflects a tightly integrated approach where design, manufacturing, and inspection are no longer separate phases 鈥� they鈥檙e part of a continuous, connected ecosystem. It鈥檚 not just about speed on the racetrack. It鈥檚 about precision, repeatability, and empowering people with the tools and insights to do the job right the first time.
This mindset comes to life in the newly unveiled Hendrick Motorsports Center of Quality Excellence, a 3,000-square-foot advanced quality lab developed in partnership with Hexagon. While there, I spent time with Scott Grumbles, a Hexagon leader embedded on-site, who shared how his team supports Hendrick鈥檚 engineers with real-time tools that bring digital precision into every corner of production.
This kind of partnership and digital transformation is becoming less of a luxury and more of a necessity for companies looking to stay competitive, regardless of size. It鈥檚 about more than adopting new tools; it鈥檚 about rethinking how quality, data, and collaboration shape every part we produce and every process we run.
That鈥檚 why I鈥檓 looking forward to hosting , taking place June 16-19 in Las Vegas. The event is built for manufacturing leaders, technologists, and change agents to explore how AI, digital twins, and advanced metrology are being applied in real-world operations 鈥� not just to improve efficiency, but to drive smarter, more agile manufacturing.
What鈥檚 happening at Hendrick isn鈥檛 reserved for race day. It鈥檚 a window into how any organization, big or small, can build a connected ecosystem, elevate its people, and compete at a higher level. If you鈥檙e focused on building a culture of quality that scales with your ambition, I hope to see you there.
If you have any questions about this information, please contact Travis at tegan@九色视频online.org.
Explore the Hexagon LIVE program and register at . Use code MI-九色视频-Promo at checkout for 九色视频 members鈥� exclusive discount.
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